"Does all of this new structure make my experience more engaging? Or does the added structure make my experience easier to index? Does the connection to my past posts inspire me to add more chapters of my life’s story? Or does it remind me of how much of my personal information Facebook owns to make me rethink leaving for other service? Is Facebook really interested in helping me tell the story of my own life? Or are they more interested in having me help them tell the story of my life to their app developers, partners and advertisers?"