photo.PNG (by William Carter)
Meanwhile, your customers are struggling, every day, to bring out their better selves. Katherine Milkman, a doctoral student at Harvard Business School, has studied the way customers wrestle with two kinds of products: “wants,” which are things they crave in the moment, and “shoulds,” which are the things they know are good for them. For instance, Milkman studied the Australian equivalent of Netflix and found that when customers rent a “should” film, such as Schindler’s List, along with a “want” film, such as Die Hard 3, they tend to watch (and return) the want film much faster. We aspire to be the kind of people who watch Schindler’s List, but two weeks later, it’s still sitting on top of the DVD player, unwatched, as we rotate through the entire John McClane cycle.
Milkman has found a similar pattern in the purchases of people who buy groceries online. When people are purchasing for next-day delivery, they order many more want foods than when they’re ordering for a more-distant delivery date. We are salad people in the future and Cheetos people in the moment.”
Some days you feel like a nut, some days you don’t. GamOvr - Pix for game geeks
